DataMap brand kit — 2026-09-01
https://www.datamap.ai/brand

Logos
  datamap-wordmark--color     full logo for light backgrounds (Navy #193762 + Grey #4D4D4D)
  datamap-wordmark--dark      full logo for dark backgrounds (Sky #5382CC + Grey #CCCCCC)
  datamap-wordmark--mono-black / --mono-white / --grey (#6D7079)
  datamap-icon--*             the mark alone, same variants
  SVG is the master; PNGs are transparent at 1x/2x/4x.

Rules
  Write "DataMap" — one word, capital D and M. Never "Data Map" or "Datamap".
  Keep clear space equal to the height of the "D" on all sides; minimum width 120 px (wordmark) / 24 px (icon).
  Use the dark variant on Navy/Deep Navy or photography; the colour variant on white or Mist.
  Do not stretch, rotate, recolour, outline, add effects, or pair with another logo without a divider.

Colours (see brand-colors.json / .css)
  Navy          #193762  rgb(25, 55, 98)  Primary — wordmark, headings, primary buttons
  Deep Navy     #0A1F3D  rgb(10, 31, 61)  Footer and dark bands
  Ink           #0B1220  rgb(11, 18, 32)  Body text on light backgrounds
  Sky           #5382CC  rgb(83, 130, 204)  Wordmark on dark backgrounds, eyebrows, links
  Blue          #2563EB  rgb(37, 99, 235)  Interactive accents and hover states
  Orange        #FF8A00  rgb(255, 138, 0)  Accent — highlights and icons, never body text
  Soft Orange   #FFF4E6  rgb(255, 244, 230)  Accent tint backgrounds
  Slate         #4D5B70  rgb(77, 91, 112)  Secondary text
  Logo Grey     #4D4D4D  rgb(77, 77, 77)  The “Map” in the wordmark on light backgrounds
  Mist          #F5F7FA  rgb(245, 247, 250)  Section backgrounds
  Line          #E4E8F0  rgb(228, 232, 240)  Borders and dividers
  Neutral Grey  #6D7079  rgb(109, 112, 121)  Greyscale logos and partner / client logo strips

Type
  Display:  Archivo (Google Fonts), weight 500, tracking -0.03em
  Body:     Inter Tight (Google Fonts), weights 400-600, tracking -0.005em
  Utility:  Geist Mono (Google Fonts), weight 500, tracking +0.02em
  Fallback: system-ui, -apple-system, Segoe UI, Roboto, sans-serif

Press and partnership contact: success [at] datamap.ai · 816-343-4644 · www.datamap.ai/contact
